Knorr #LoveAtFirstTaste

Can flavor really help us find #LoveAtFirstTaste? Read more to know what's my own #LoveAtFirstTaste story and to find out how you can win amazing gift packs from Knorr!

Can flavor help us more than we think? Moreover, can people be matched based on their flavor profiles? As experts in flavor, Knorr has discovered how our favorite flavors might mean so much more than previously thought, particularly when it comes to finding love.

The research behind this new campaign spoke to 12,000 people in 12 different countries, on the ground breaking role flavors play in our lives. With 83% of responders claiming to be more attracted to people who enjoy the same food flavors as them, this fuelled the idea that your personality flavor can truly help in making a meaningful connection and determine the depth and quality of our various relations – whether with family members, friends and peers, or even romantic partners. 80% see flavor as an important part of their everyday life. In fact, 69% of find the idea of trying out new flavors sexy and exciting, and surprisingly, 73% of them would even most willingly give up social media first forever before sacrificing flavor.
Overall, the research reveals how our flavor preferences are just as important when it comes to choosing a partner, as eight out of ten people said they are more attracted to people who share their flavor preferences. A third even said they found someone ordering a dish they disliked a turn off, though one in five is wise to this and admits to choosing a meal they didn’t like to impress a date. Putting these insights and research to the ultimate test, a social experiment campaign with a twist was created to showcase how flavor can be catalysts to life’s meaningful connections. In a short film entitled Love at First Taste, sets of two complete strangers were paired up in a blind date on the basis on their love for the same flavors. The result? An entertaining film that underpins how each culinary experience and flavor creates distinct memories and feelings with people, discovered using the Flavor Profiler. “Having studied the behavioural patterns behind food consumption for over 30 years, this research by Knorr validates something I have long suspected; that food and flavors are a window to our character and our flavor preferences offer a vital insight into our personality,” shared Greg Tucker, Flavor Expert and Psychologist. “So it is no wonder that when pairing up, we seek soul-mates who are also eat-mates, who like the same food and flavors that we do.” Ready to find out what your flavor profile is? Watch Knorr’s latest film Love at First Taste and be inspired on how strangers became match made in foodie heaven by visiting Discover which one of the twelve flavor profiles you are! Take the Knorr Flavor Profiler at and share your flavor personality with your Love at First Taste stories online using the official hashtag #LoveAtFirstTaste.

A wise man once said that "A way to a man's heart is through his stomach" and that's why I always make sure that I cook for Giles every once in a while - and not just for him but for my family as well. I am not really a good cook and I only learned how to cook by watching the food channel and a lot of Youtube videos. But no worries because I always use Knorr products whenever I cook so it really helps me to add that extra flavor and to make sure that my dish tastes delicious and spectacular! It's really important for me to make sure that my family and Giles feels loved, taken care of and well pampered every now & then. And what better way to do that than to cook their favorite Filipino dishes right? :) My heart is overwhelmed with love and happiness whenever I see my loved ones enjoying the meals I prepared for them. It's my way of spoiling them and making them feel appreciated. 

With that said, I encourage you my lovely friends to share your very own #LoveAtFirstTaste story. Just share your favorite dining moments with your favorite people using the hashtag #LoveAtFirstTaste and share the story on your Facebook account along with the link of the newest Love at First Taste film. Share your stories on Facebook now and you might just win Unilever Foods Gift Pack! :)

Make sure to join my Knorr #LoveAtFirstTaste Contest and I will announce the winners on May 3, 2016! 



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