Less Effort More Style with Axe Black

The Axe Black Concept Store

Just last year, Axe Black has been introduced to everyone as the scent that is so light and refined and perfect for men who believes that a good scent is the best way to be noticed rather than always seeking for attention. These are the kind of men who are truly confident and their effortless & refined taste makes them exceptional. Truly an epitome of #LessEffortMoreStyle
The Axe Black Pop Up Bar Series has been launched last year by different Axe ambassadors for three consecutive months, but this year Axe takes everything to a whole new level by helping the effortlessly cool men of today to complete and elevate their style with the help of the Axe Black Concept Store Series. It focuses on fashion, grooming and of course, fragrance. It aims to show all the guys out there that the Axe Black can always complete their overall look and that less effort means more style.

Just like the Pop-up Bars, the new Axe Black Concept Stores will also be operational for one weekend only in each month of June, July and August which will be hosted by Axe's three new ambassadors with trendy styles that are distinctly their own. One of Manila's Top Disc Jocks, DJ Nix Damn P, the well known Lifestyle Blogger David Guison, and the up and coming handsome actor Arjo Atayde.

Each leg of the Axe Black Concept Store Series will surely be as unique as the ambassadors because they are asked to create a theme and they are also asked to sell the range of products that represents their individual styles. They will be curating ten items that best embody their personal understated style during their on-ground Concept Stores, and five of their chosen items will then be sold through the special AXE store in Lazada, which will go live for two weeks after their respective on-ground Concept Stores close. This will surely be an exciting concept for everyone especially for the gorgeous men out there who seeks effortless style.

It was indeed a very beautiful evening spent on wonderful dishes and drinks prepared and served by Smith and Butcher. The guests were also able to enjoy different stations where they could all complete their #LessEffortMoreStyle look. The Grooming Hub, Shoe Care Station by Mr. Quickie, Style Corner & Fragrance Bar where everyone got to try the Axe Black for themselves.

With my gorgeous blogger besties, Rochelle Abella of I Walk In Heels & Aggy Nuguid

Photo from Jamila Joyce Castillo
Photo from Jamila Joyce Castillo

The new Axe Black Concept Store Series did not just give us an amazing preview of each leg but they also introduced Axe's newest girl, the gorgeous Coleen Garcia.  A rising star and well known celebrity, Coleen truly embodies the characteristics of an iconic Axe woman. She can really represent the fashion forward and independent women of today - who also seeks the understated in every guy. Coleen also shared that what she loves about being a part of the Axe family is the belief that every man should really have a good scent too because it says so much about him.

Thank you so much Axe for having me! I had such a wonderful time and of course, for all the stunning men out there, get yourselves an Axe Black now to achieve that effortless style because Less Effort means More Style! :)



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